Friday, 4 November 2011

The Male Gaze & Facial Expressions

The concept of the gaze is one that deals with how an audience views the people presented.


For feminists it can be thought of in 3 different ways:

  • How men look at women
  • How women look at other women
  • How women look at themselves 
Gaze and Feminist Theory
Laura Mulvey coined the term 'Male Gaze' in 1975. She believes that in film audiences have to 'view' characters from the perspective of a heterosexual male.

Features of the male gaze:

  • Camera lingers on the curves of the female body, and events which occur to women are presented largely in the context of a man's reaction to these events.
  • Relegates women to the status of objects. The female viewer must experience the narrative secondarily by identification with the male.  
Criticism of Theory
Some women enjoy being 'looked at'. The gaze can also be directed toward the members of the same gender for several reasons, not all of which are sexual, such as comparison of body image or clothing.


Categorising Facial Expressions 
Women- Marjorie Ferguson
Chocolate Box

  • Half/ full smile
  • Lips together/ slightly parted
  • Teeth barely visible
  • Full/ three-quarters face to camera
Invitational
  • Emphasis on eyes
  • Mouth shut with a hint of a smile
  • Head to one side or looking back at the camera
Super-smiler
  • Full face
  • Wide open, toothy smile
  • Head thrust forward or thrown back
  • Hair often wind blown
Romantic or sexual
  • Includes male/ female 'two-somes'
  • Dreamy
  • Heavy lidded
  • Overtly sensual/ sexual
Men- Trevor Millum
Seductive

  • Similar to cool/ level
  • Eyes less wide
  • Expression is less reserved, but still self-confidant
  • Milder
Carefree

  • Nymph like
  • Active
  • Healthy 
  • Vibrant
  • Outdoor girl
  • Often smiling/ grinning
Practical

  • Concentrating
  • Engaged in business in hand
  • Mouth closed
  • Eyes object directed
  • Sometimes a slight frown
  • Hair usually short style or tied back
Comic

  • Deliberately ridiculous
  • Exaggerated
  • Acting the fool
  • Pulling faces
Catalogue 

  • Neutral looks of a dummy, artificial, wax like
  • Features may be in any position- but most likely eyes wide open and a smile
  • Looks remain vacant and empty with personality removed
Jonathan Schroeder- 1998
'To gaze implies more than to look at- it signifies a psychological relationship of power in which the gazer is superior to the object of the gaze.' 

Evaulate Working titles website commenting on what features make it particually useful or interesting

Working titles website is unlike any other british film website, it looks very proffesional. this may be because of the influence the company has from one of its shareholders, Universal pictures. this allows the the website and company to have better access to funding and higher quality employees or web designers etc. the home page has five seperate pages/slides to show five diffrent films. the website is also easy to navigate and has trailers from films over 5 years ago. the website has a lot of video blogs also, which is good because people may want to see what the actors/producers are like in and out of character. The site contains links, newfeeds and trailers. overall i think i think the website is very professional and better looking than other british film companies sites. i think this because of the quality layout, news feed and large galllery of blogs and trailers.

Tuesday, 1 November 2011

Doug Bilheimer

Image Detail






ralph lauren double rl ranch

ralph lauren double rl airstream trailer

At first glance he looks very much like a tramp but he actually is a fashion icon and very wealthy. he chooses to look this way so no one looks at him and he stands out from the crowd. its his identity.