Friday 28 October 2011

1. Who were the co-founders of Working Title?
The company was founded by Tim Bevan and Sarah Radclyffe in 1983.
2. When was the company founded?
Working Title Films was co-founded by producers Tim Bevan and Sarah Radclyffe in 1983
3. Where is Working Title based?
Working Title Films is a British film production company, based in London, UK.
4. Who are the co-chairpersons of WT now
The Co-chairpersons of Working Title are Tim Bevan and Eric Fellner
5.What awards have Working Title won?
Its movies have won six Oscars, 26 Baftas and prizes at Cannes and Berlin.
6. How many full time staff does WT employ?
42 fulltime staff areemployed bywirking title.
7. What is Working Title’s philosophy?
The Working Title philosophy has always been to make films for an audience - by that I mean play in a multiplex
8. List 5 box-office hits that Working Title have made.
5 box office hits that working title have made are; Mr. Bean's Holiday, Atonement, Nanny McPhee and the Big Bang, Shaun of the Dead and Love Actually.
9. List 5 flops that Working Title has made.
5 'flops' that workingtitlehasmade are; Catch a Fire, Thunderbirds, captain corelli's mandoli, the green zone and the boat that rocked.
10. What is Richard Curtis’ relationship with Working Title?
New Zealand-born British screenwriter, music producer, actor and film director, known primarily for romantic comedy films such as Four Weddings and a Funeral, Bridget Jones's Diary, Notting Hill, Love Actually and The Girl in the Café, as well as the hit sitcoms Blackadder, Mr. Bean and The Vicar of Dibley. Most of these films are working title products.

SOUND

In its simplest form sound can be broken down into two categories
Diegetic - sound which occurs naturally within a scene (e.g. dialogue,sound effects)
Non - Diegetic - sound which has no obvious source and is added on (e.g. Jaws theme during and attack)

Within these categories there is however important distinctions to be drawn.

Diegetic -

Dialogue. An actors voice can add important information about a character just by varying pitch and tone.
Synchronous sounds are those sounds which are synchronized or matched with what is viewed. For example: If the film portrays a character playing the piano, the sounds of the piano are projected.

Synchronous sounds contribute to the realism of film and also help to create a particular atmosphere. For example: The “click” of a door being opened may simply serve to convince the audience that the image portrayed is real, and the audience-may only subconsciously note the expected sound. However, if the “click” of an opening door is part of an ominous action such as a burglary, the sound mixer may call attention to the “click” with an increase in volume; this helps to engage the audience in a moment of suspense.
Asynchronous sound effects are not matched with a visible source of the sound on screen. Such sounds are included so as to provide an appropriate emotional nuance, and they may also add to the realism of the film. For example: A film maker might opt to include the background sound of an ambulance's siren while the foreground sound and image portrays an arguing couple. The asynchronous ambulance siren underscores the psychic injury incurred in the argument; at the same time the noise of the siren adds to the realism of the film by acknowledging the film's (avowed) city setting.
Non-diegetic sound
Background music is used to add emotion and rhythm to a film. Usually not meant to be noticeable, it often provides a tone or an emotional attitude toward the story and/or the characters depicted. In addition, background music often foreshadows a change in mood. For example, dissonant music may be used in film to indicate an approaching (but not yet visible) menace or disaster.
Background music may aid viewer understanding by linking scenes. For example, a particular musical theme associated with an individual character or situation may be repeated at various points in a film in order to remind the audience of salient motifs or ideas.
General terms
Sound bridge. Adding to continuity through sound, by running sound (narration, dialogue or music) from one shot across a cut to another shot to make the action seem uninterrupted.

Monday 24 October 2011

5 codes of narrative

The 5 codes of Narrative
• Text can be like a ball of string; it can be unravelled in one or more ways.
• When you watch a text it is closed (there is only one obvious thread to pull on) or open (unravelled in a lot of different ways)

The 5 codes are:
1. Action code – implies something is about to happen, e.g. pulling out s gun means that someone is going to shoot it
2. Enigma Code – refers to any element in a story that is not explained and therefore keeps audience interested.
3. Semantic Code – any element in a text that suggests a particular, often additional meaning by way of connotation.
4. The Cultural code – audience and leader/actor know the same things because of their culture. E.g. Father Christmas.
5. The Symbolic code – two things next to each other that don’t fit

Ideology – belief system behind what you/we watch.
Levi Strauss – believed that the world was split into a series of, binary opposites’. Essentially one thing can only be defined in relation to something it isn’t. E.g. hero is only a hero if there was a cowardly option.

Mac vs Pc

Mac vs. Pc
Mac and pc are represented in the advert are opposite to each other, pc is uptight, boring, ugly and arrogant. Mac on the other hand is young, easy going, fashionable and has am attractive woman. The whole advert is in symbolic code because of the opposites of the Mac and Pc.
The attractive woman in the mac advert is a semantic code because she refers to something better than the pc’s man dressed as a woman. The two are ‘binary opposites’ which is where one thing is completely opposite to another. I.e. in this advert the mac and pc in the advert are binary opposites. Another narrative technique code used is enigma code, when mac reveals his home movie; this creates/uses the enigma code because when mac reveals his, you wonder what the pc is going to produce. Finally, the advert uses ideology which is if you buy a pc you are like the pc model, fat old and boring.

calvin klein

How Does Calvin Klein Represent Females in the Advert

Friday 7 October 2011

warner bros powerpoint

Warner Bros