Mac vs Pc

Mac vs. Pc
Mac and pc are represented in the advert are opposite to each other, pc is uptight, boring, ugly and arrogant. Mac on the other hand is young, easy going, fashionable and has am attractive woman. The whole advert is in symbolic code because of the opposites of the Mac and Pc.
The attractive woman in the mac advert is a semantic code because she refers to something better than the pc’s man dressed as a woman. The two are ‘binary opposites’ which is where one thing is completely opposite to another. I.e. in this advert the mac and pc in the advert are binary opposites. Another narrative technique code used is enigma code, when mac reveals his home movie; this creates/uses the enigma code because when mac reveals his, you wonder what the pc is going to produce. Finally, the advert uses ideology which is if you buy a pc you are like the pc model, fat old and boring.